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Build vs. Buy:
Identifying the Optimal Route to Mobile-Enabling Your Photo Products

A build or buy guide for those who want to boost their m-commerce with personalized photo products

Consumer demand for personalized photo products is booming. The global market for photo-related purchases such as prints, photo merchandise, calendars and photo books is predicted to reach US$27 Million by 2027*. This demand is driven significantly by two factors: the massive growth of smartphone apps that allow photo capture and sharing, and the continued strength of e-commerce, especially during the COVID-19 pandemic.

To make the most of the opportunity, photo-related purchases need to be driven directly from the mobile device — the place where most photos are now captured.

So, retailers looking to enhance their share of customers' wallets with emotional photo products have a decision to make.

• Do they build their own mobile photo editing and product creation software tools?
• Or buy an off-the-shelf app?